IPCC Communication handbook at RC. I could have been more cynical but contented myself with:
1 and 6 fail the “does the negative make sense” test.
4 seems doomed to generate those stupid stories that focus on some bloke wot has seen see rise over his lifetime, oh yes, and have zero scientific content.
2 seems a bit dubious; abstract ideas are valuable and powerful.
And the exciting follow up:
> 17: Radge Havers says: WC @ ~ 3: 1 and 6 fail the “does the negative make sense” test: Huh? How so?
Try their negative:
not-1: Be an unconfident communicator
not-6: Use the least effective visual communication
These make no sense. Which is a hint that the “positive” or original versions are largely vacuous.
not-6: Use the least effective visual communication